Location: Frisco, Colorado

Copper Mountain Resort is a vacation destination located 75 miles west of Denver, Colorado in the heart of the Rocky Mountains. Three vibrant, pedestrian-friendly village areas host lodging, retail outlets, restaurants, bars, and family activities. During the winter months, Copper's world-class terrain offers skiing and riding for all ages and abilities. Each summer, the mountain transforms into a playground for hikers, mountain bikers, and anyone seeking a genuine Colorado experience. Copper Mountain Resort is also home to Woodward Copper action-sports camps, programs, and training facility.

Job Title: Social Media and Marketing Coordinator

Job Status: Year Round Full Time

Compensation And Benefits

Compensation: Proposed hiring rate of $2,115.38 to $2,276.92+ biweekly amount, actual pay will be adjusted based on experience.
Benefits: This position is eligible to enroll in company subsidized medical, dental, vision, flexible spending, HSA, life/disability options; season pass for employees/dependents and privileges at several other resorts. Several discount programs (i.e. food & beverage, retail/rental, tickets, etc.) also available.

Job Summary

The Social Media and Marketing Coordinator will develop and execute brand storytelling and business driving messaging across all social channels using their love of social media and the latest insights and trends in the social space. Must be an enthusiastic and avid social media user with a vast understanding of social media platforms, proven ability to manage a social community, and a willingness to appear on camera for various photo and video projects. The Social Media and Marketing Coordinator will develop original content and suggest creative ways to attract more customers, market products and promote our brand. Success in this role will be demonstrated by generating relevant and engaging social media posts to expand brand awareness, website traffic, and sales.

The Social Media and Marketing Coordinator works under the supervision of the Marketing Manager and in close collaboration with the Content Supervisor and Email Marketing Coordinator to deliver on the overall needs specific to the resort’s owned marketing channel.

Essential Duties And Responsibilities

Development and execution of social media strategy that delivers on-brand storytelling and aligns with overall paid media strategy
Creation and execution of social media campaigns across channels, including blogs, various social media platforms, apps, and mobile device marketing.
Flawless execution of branded and co-branded storytelling in a timely and relevant manner
Research audience preferences and discover current trends, staying up-to-date with changes in all social platforms ensuring maximum effectiveness
Work in close collaboration with and under the supervision of the Content Supervisor in the creation and execution of branded content and storytelling.
Manage Copper’s reputation across all digital channels including social media, TripAdvisor, Yelp, Google, etc. This duty will also require communicating any issues and comments to the appropriate business units around the resort.
Ensure all social media activities adhere to legal, ethical, and industry standards and the company’s policies and procedures.
Appear in various photo and video projects as the face of Copper.
Contribute to the Copper blog where and when needed.
Fulfill on-brand partner, sponsor and third-party social requirements, schedules in a way that delivers complimentary storytelling that unifies both/all brands in a timely manner. Provide tracking of posts to internal partnerships team.
Reach target audiences through various social channels via brand storytelling to create brand engagement.
Attend all Copper events year-round for social media coverage.
Monitor and report out on campaign and initiative KPI’s and performance, including tracking of fulfillment on partner obligations.
Work with Marketing and Events Team to develop timely, consistent, unique and quality branded content.
Ability to capture photo and video content that supports the brand storytelling to create brand engagement.
Monitors industry and competitors content and activity.
Respond to users and guests in a timely manner across all social channels and within the brand tone of voice.
Work with other departments throughout Copper Mountain Resort to help develop content.
Responsible for maintenance and execution of the Copper Mountain mobile app. This includes but is not limited to content, structure, push notifications, and functionality updates.
Supports with updating marketing information on the daily Snow Report email and works with internal stakeholders to ensure accurate snow reporting across communication channels, including but not limited to web, social, internal and partner communication channels.
Supports in the execution of email marketing and website updates.
Function as an ambassador of Copper Mountain, modeling and sharing the brand culture with our guests and employees.
Uphold the most professional image.
Continually strives to exceed our guest’s expectations and create memories for our guests and staff.
Required to work Saturday, Sunday and most holidays.

Other Duties As Assigned

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of POWDR-Copper, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.
Functions as an ambassador of Copper Mountain, modeling and sharing the Copper “culture” with our guests and employees. Upholds the most professional image. Continually strives to exceed our guest’s expectations and create memories for our guests and staff.
All Leadership team members are expected to participate in the company’s Front Line Assist program to assist in operations as needed, as well as to participate in Leadership events such as meetings, required trainings, and participating in employee dinners/events.

Personal Attributes

Very creative and has a passion for social media that will be infectious among colleagues
Ability to work under deadline pressure and handle many projects at once
Self-motivated critical thinker with the ability to solve problems independently
Willingness to work with other departments to solve guest issues within the social space
Commitment to guest and employee satisfaction
Comfortable in front of the camera
Comfortable working with people from different departments across the resort and ability to work well with others and form strong relationships
Must be an avid skier/snowboarder
Willingness to maintain a flexible schedule to include early mornings, evenings, holidays and weekends
Is honest and has the highest integrity
Is able to handle and manage confidential information
Professional appearance. Adheres to all grooming guidelines
Follows established policies and procedures
Is supportive of Core Values
Is flexible with hours and days of work
Is able to work any hours of the day, any days of the week

Basic Requirements

Must be able to lift and carry items up to 50 lbs.
Advanced Skiing/ Snowboarding ability
Due to the sensitive nature of this position, a criminal background check will be conducted after position is accepted. This background check will be done in accordance with standards enacted under the Fair Credit Reporting Act.
Bachelor’s degree in Marketing and/or Communications with 2+ years in social media, new media or online communications experience
Deep understanding and expertise in platforms such as Facebook, Instagram, X, Threads, LinkedIn, Pinterest, Snapchat, TikTok, and YouTube
Proficient use of social media management tools like Sprout Social for scheduling, analytics, and campaign management
Ability to interpret data, draw insights, and compile comprehensive and understandable reports for stakeholders
Strong organizational, oral and written communication skills
Ability to gasp future trends in digital technologies and act proactively
Strong copywriting and creative writing skills with a strong attention to details
Ability to work in a fast-paced environment with moderate to little supervision
Ability to work as a member of a team and understand the dynamic nature of a team environment including member roles
Strong attention to detail

Preferred Experience And Special Skills

On-camera talent experience preferred
Management of a mobile app for an organization and/or business
Guest Services experience preferred
Proficient knowledge of Adobe Creative Suite, InDesign, and video editing software
Professional working knowledge of digital SLRs and GoPro

POWDR-Copper Mountain, LLC is an equal opportunity employer and that race/color/religion/sex/sexual orientation/gender identity/national origin/disability/protected veterans or any other applicable status protected by state or local law, are not taken into account in any employment decision. We offer competitive benefits, employee housing, and a unique work atmosphere. All of our job opportunities are located at Copper Mountain Resort in Summit County, Colorado. 90 miles west of Denver, we are situated in the heart of Colorado's playground. All candidates must fill out an application to be considered for employment. This will be posted for a minimum of 3 days or until the position is filled.

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Copper Mountain Resort

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Social Media & Marketing Coordinator