Responsibilities
- Create robust media strategies for our business partners that reflect unique audience targets, objectives, messaging strategies and optimal channel mix.
- Identify high value audience targets and guide segmentation exercises, and lead development of tactical media plans that span a range of channels, platforms, and partners to best reach those audiences. This includes areas of the business that have recently undergone acquisitions or integrations.
- Manage internal firmwide media relationships while holding them accountable for the development and delivery of high-quality media plans.
- Grow Account Based Marketing (ABM) strategies and uphold lead generation campaign development and measurement.
- Collaborate with our social media and SEO teams to optimize our social and search strategy, with alignment to the overarching marketing, communications, and business objectives.
- Facilitate communications across Marketing to showcase channel effectiveness of campaigns while providing key insights to help optimize future campaign strategies.
- Stay up to date on constantly evolving paid media trends to help develop, support, and train various team members on paid media best practices.
- Create actionable project timelines for all media plan components or campaigns, partnering with internal and external (media agency) teams to ensure alignment on all deadlines and deliverables; track project progress against that timeline and ensure clear communication with all stakeholders throughout campaign management process.
Qualifications
- Bachelor's Degree in Marketing, Communications, or related field
- 5+ years’ experience working as a Paid Media Manager. B2B or enterprise agency experience preferred.
- Fluency of media activation and paid media channels, with an emphasis on ABM and audience segmentation.
- Experience developing campaign strategies around SEO + SEM from inception to execution.
- Proven track record of driving acquisition and increasing brand awareness.
- Data-driven aptitude to digest data from internal/external data sources and provide actionable recommendations to drive performance with KPIs while communicating performance into reports for executives.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing agency teams in media strategy and execution.
- Knowledge of competitive and industry trends (emerging digital platforms, new media publishers, audience targeting and data privacy regulation, etc.)
- Results-driven and comfortable working in fast-paced, deadline-driven environment; high attention to accuracy and detail/organization.
- Project management skills with an ability to accurately prioritize delivery of existing projects while concurrently planning future projects.
- Highly conscious of risk and the responsibility of being a steward of the brands reputation.
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EEO Employer
Minorities/ Females/ Disabled/ Veterans/ Gender Identity/ Sexual Orientation
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