Associate Brand Manager
30 Eglinton Ave W, Mississauga, ON
Hybrid - 3 Days On-site
Permanent, Full-Time
As the Associate Brand Manager on the Ready-to-Drink alcohol portfolio at Keurig Dr Pepper, your role will extend across marketing functions to support both brand and omni-channel initiatives, driving excellence and growth across the portfolio. Your responsibilities will involve supporting the vision and growth strategy for a priority portfolio – inclusive of influencing the innovation agenda, cross functional collaboration, integrated planning and ensuring best in class execution. If you’re passionate about brand building, flawless 360-degree execution and thrive in a fast-paced environment, this could be the ideal team for you!
Responsibilities
- Support & collaborate with the KDP and Mark Anthony teams throughout the annual & strategic planning processes. Help to execute the KDP Ready-to-Drink portfolio vision and develop go-to market plans by conducting in-depth analyses of the category, competitors, and consumers.
- Lead the development process for the national go-to-market toolbox, including all in-store tools and sell-in documents with consultation and approval of the KDP team. Full sales support tools including regional specific sell sheets, pitch books and branded displays along with supporting the development of ad-hoc customer specific programming.
- Assist in the execution of integrated marketing campaigns & brand projects including, but not limited to, advertising (TV, digital & social creative & media planning), promotions, PR, and packaging to support innovation, build brand equity and drive awareness. Analyze business results and brand health metrics to ensure strategies are working and objectives are being realized.
- Build strong relationships and develop clear communication internally with the cross functional teams as well as with all external partners including agencies and Mark Anthony teams to drive program development and alignment that delivers results.
- Support in the development and deployment of annual omni marketing strategies and activities (national campaigns, account-specific support, in-store brand activations, displays/signage, mobile/digital/social media elements) for key retailers.
- Work cross functionally to support end-to-end product launches and bring the innovation to life through integrated launch strategies, packaging, execution and post launch tracking and analysis. Work collaboratively with the Insights and Innovation team to understand market trends that uncover white space opportunities and support portfolio growth.
- Become the Ready-to-Drink category expert and maintain an in-depth knowledge of the industry and competitive landscape. Monitor and analyze consumer & market trends to identify issues and opportunities to grow the portfolio. Leverage and analyze data (ACD consumer insights, customer POS) to provide tracking, analysis and to support the planning and review process.
- Actively co-manage the brand and omni marketing budget including planning, reconciliation and reporting.
- Measure and report performance of both brand and omni marketing activities, making recommendations for optimization to ensure best-in-class programs.
- University Degree in Business and/or Marketing.
- A minimum of 2 years’ experience in brand management or omni-channel marketing; CPG / Beverage Alcohol experience is strongly preferred.
- Experience with project management and coordination within a company.
- Experience working as part of a cross-functional team.
Assets
- Good knowledge and understanding of the Canadian CPG/FMCG/Alcohol industry.
- Strong communication and presentation skills.
- Project management, time management and organizational skills.
- Proficiency with Nielsen and Microsoft Office (Word, Excel, and PowerPoint).
- Attention to detail and quality.
- Experience managing budgets.
- Self-motivated and results focused with strong analytical and critical thinking skills.
- Passion to build brands and a drive to challenge the status-quo.
- Independent and dynamic, enjoys and does well working in a team.
- Goal and results oriented.
- Thrives in a constantly changing, fast-paced work environment.
Keurig Dr Pepper (NASDAQ KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of 28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
