The company:

SGS Sports is a swimwear company based in Montreal, Canada. The company has made its reputation by creating great success with the brand name, Body Glove. SGS also developed private brands of women swimwear, “Eidon” and "SKYE".

Job summary:

The Marketing Specialist is an integral part of the marketing department business, requiring a creative individual to own and grow our omni-channels by developing the strategy, creating content, working with creators & influencers and interacting with our audiences.

We are looking for someone who is autonomous, hands-on and highly organised with strong communication skills and attention to detail. The Marketing Specialist will be able to innovate, create, captivate, bring brand vision to life, be collaborative and have a growth mindset.

The individual be reporting to the Marketing Director and will work closely with a Digital Marketing and eCommerce Manager and 2 Graphic designers.

Key responsibilities:

Develop and execute strategies aligned with our brands objectives and tailored for each digital channel.
Identify and establish partnerships with relevant influencers and content creators.
Participate in the production of high-quality written and visual content.
Monitor content performance using content analysis tools, audience insights, and more.
Participate in the ideation, planning and execution of campaign and eCommerce photoshoots (local and overseas).
Develop various digital assets with the design team.
Assist with email marketing planning and execution as required.
Stay updated on industry trends, emerging technologies, and best practices in fashion marketing.
Measure and report on key performance indicators (KPIs) to track the effectiveness of marketing efforts and identify areas for improvement.
Other ad hoc duties as they arise from project to project.

Requirements:

High level of expertise with social media platforms (IG, Tiktok, Pinterest, FB, Youtube and more): Proven track record in growing organic social media presence & community management, as well as curating a strong brand identity.
Strong eye for detail and confident in creating a strong aesthetic that aligns with our brands.
Ability to execute ideas for content creation from end to end.
Strong understanding of the creative process and concepts of editing, retouching, finishing and presentation.
Have creative thinking and problem-solving abilities
Knowledge of marketing strategies and how to utilise them to reach company goals and targets
Minimum 2 years’ experience in a similar role
Experience in the fashion and/or sport industry is a plus
Must be fully bilingual (French and English)

Benefits:

Flexible working – 2 days WFH
Group insurance
Free onsite parking
Free products
Bring your dog to the office!

SGS Sports Inc. jobs

Marketing Specialist